Scientists have been ringing climate change alarms for decades. The situation is dire, but it’s not hopeless.
Post-carbon Pathfinders guides innovative businesses who are building a more sustainable world. We consult on marketing strategies, brand positioning & innovation.
Every innovator focused on the shift to a post-carbon economy needs to think about it like their life (or at least the life of their children) depends on it.
By IPCC estimates, we have ten years left to sharply reverse the global growth in carbon emissions, or we face the probability of a run-away future.
Our consultancy supports sustainable innovators, like you, through all stages of business growth.
We are vertically-specialised and understand your challenges with raising investment, branding, positioning and overall strategy.
We’ll do it or die trying.
Sometimes before learning can arrive, unlearning needs to happen. What often makes this hard is that ideas (regardless of their present merit) become materialized in structures that conceal their original form as abstractions.
Here’s a metaphor for an almost-impossible task. Think of a massive boulder that is not perfectly spherical, situated on ground that is not perfectly flat. While the boulder is generally impossible for a person to move, still, if you stand in just the right place, and push on just the right spot, you can get the boulder rolling.
An avocado is just an avocado, until it is raised without pesticides. Then it is worth more.
Beef is just beef, until it is raised without antibiotics. Then it’s worth more.
Principle number one: Take out something harmful.